Krzysztof Górlicki
1. First, let's talk about your professional career. What is your area of professional specialization?
Information and communication. I have been working in the media for over 20 years. At the same time, I run my own business, focusing on design and information architecture. I have been an academic lecturer for 10 years. At PJAIT, I teach Public Speaking and the innovative prototyping process – Design Sprint.
2. What challenges do you encounter in your professional work?
We live in a world of high competitiveness, environmental volatility, and unpredictability. The speed of response to changes plays an increasingly important role. The times of peaceful growth are behind us for now. One of the biggest challenges is convincing those around us that, despite uncertainty, we need to experiment even more and faster.
3. What key issues are covered by the subject taught by you in the MBA studies?
I teach two subjects. During the Design Sprint classes, I encourage experimenting with new products and services. I teach the brilliant Design Sprint process of testing and generating solutions. It is used by the most innovative companies in the world.
On the other hand, during the Public Speaking workshops, I help those who feel anxious about speaking up at meetings or conferences. I open minds, teach proven presentation structures, audience engagement techniques, and remind participants that the most important thing is not how the speaker performs, but what they achieve.
4. What is most important to you in imparting knowledge related to the subject taught during studies?
It is important that listeners can and know how to use the provided knowledge. Inspiration and motivation to act are also crucial. Even the greatest visions will fade if we do not take action for them.
5. What topics are most frequently discussed with students during your classes? What interests students the most?
The future, people, business. We talk and discuss the changing world. How to run companies and build relationships with business partners and employees. Theory is not enough for us. We ask how "something" works or can work in practice. The most interesting are workshops, tasks, and conversations about specific solutions used in organizations.
6. What skills do students acquire while studying the subject taught by you in the MBA program?
Participants in Public Speaking learn how to quickly construct effective speeches or crisis communications. I advise on how to get rid of stress and what to focus on during a presentation.
After the Design Sprint classes, students are able to conduct a Design Sprint for a new product or service. They appreciate agile methodologies and experiments. They have access to a tool used by companies such as Google, Facebook, Salesforce, HBO, Lufthansa, Lego, and the UN.
7. How can they use this knowledge in their professional work?
Fast. One of the biggest benefits of MBA studies is the vast practical knowledge that can be immediately applied in organizations. I regularly receive feedback that one of the presentation structures learned in class worked great at a conference, or that the Design Sprint process helped solve a previously "insoluble" problem and successfully launch a product or service.
8. What do you find valuable in working with MBA students at PJAIT?
Exchange of knowledge and experience. Every class is a two-way transmission. We leave "blood, sweat, and tears" in the room, but we take away new experiences as well as inspiring knowledge and energy to act.
9. How do you perceive the profile of an MBA student?
Ambitious, intelligent, and demanding. Hungry for knowledge and new challenges. This is a person who not only accepts what life serves them, but one who wants to co-create the world. This is how I perceive the profile of our student. It is a great honor for me to co-create MBA classes for the IT industry at PJAIT.
Krzysztof Górlicki – journalist, academic lecturer, and entrepreneur. He has been working at TVN24 for over a decade. His specialization is information and communication. He helps acquire competencies in the area of multimedia, public speaking, presentations, and crisis communication. For many years, he has also run his own business focusing on design and information architecture. He is a certified facilitator and Design Sprint trainer.
