Gamification in business – practical applications and examples

Language is one of the characteristics that distinguishes humans from other species. We describe it in biological terms, explain it through cognitive processes, and understand it as a social and cultural system. This year, however, we are focusing on another, equally important dimension: its visual form.
During the workshop, we will look at language as a phenomenon that can be seen, not just heard. We will analyze how writing and typography influence the reception of a message. We will take a broad approach to perception, covering both three-dimensional objects and structures that can be read by touch. We invite you to explore with curiosity—and we wish you surprising discoveries and unexpected results...
We encourage you to read the booklet, which contains information about the schedule, speakers, and events and workshops organized as part of TYPOWEEK 2025.