General information

Important events

Study description

The aim of the Content Marketing and Multimedia Production Management degree program is to educate professionals in the field of content marketing and management of a team of multimedia content creators. Graduates will have knowledge of the latest trends and tools in the area of social media, multimedia content production management and distribution.

The program of the course covers issues related to, among others, communication and sales using content and social media, multimedia production, conducting business on the Internet and real-time marketing.

Opening hours

Monday 8am-5pm
Tuesday 8am-5pm
Wednesday 8am-5pm
Thursday 8am-5pm
Friday 8am-4pm

Contact

Office of Graduate Studies
room #17
tel. (+48) 512 497 506
tel. (+48) 504 640 530
tel. (+48) 22 58 44 597

e-mail: podyplomowe@pja.edu.pl
ul. Koszykowa 86
02-008 Warszawa

Centre for Postgraduate Studies

The help for candidates at PJAIT is provided stationary, by phone and by e-mail.

Documents can be delivered electronically - uploading scans to your individual recruitment account.

Information on the processing of personal data of college recruiters at the PJAIT

Head of Postgraduate Studies Content marketing and multimedia production management:
Krzysztof Górlicki
e-mail: k.gorlicki@pjwstk.edu.pl

The study is addressed to:

• Technical graduates who want to expand their expertise in online content marketing;
• Managers and employees of marketing and promotion departments who want to improve their skills and competencies in social media and content marketing;
• Employees and owners of advertising, marketing and public relations agencies who wish to expand area their knowledge;
• Employees of state institutions wishing to develop the presence of their parent institutions on social media and the Internet;
• Private business owners or those planning to start their own business and promote their products or services on social media.

Graduates of this direction most often:

• work as directors or managers of marketing and promotion departments,
• manage marketing agencies,
• head editorial content producers or produce content themselves for their own company or organization.

Meritory
We designed the program to highlight the broad area use of content marketing and the fields to which multimedia production management applies.

Knowledge and Practice
Classes, in order to better understand some of the issues, will take the form of lectures and practical workshops

Networking
Thanks to the diversity of the industries from which the Students come and the contact with Lecturers - Practitioners in their profession, these studies provide the opportunity to establish valuable business relationships.

Value-added
After completing these studies, you will:

• Analyze trends and news agendas,
• Manage a team of content producers,
• Use social media to distribute them,
• use technology used in marketing communications, sales and branding.

Here are seven reasons why you should study Content Marketing and Multimedia Production Management

1. knowledge of modern marketing: Content marketing is now one of the key elements of many companies' marketing strategies. Learning the techniques for creating, promoting and analyzing the effectiveness of content is extremely valuable in a dynamic digital world.

2 Understand the complexity of multimedia: The study allows students to explore various forms of multimedia content, such as video, graphic design, podcasts, infographics, which gives students the opportunity to use a variety of tools and platforms to effectively communicate information.

3. gain new skills: Creating multimedia content requires creativity and ingenuity. Students have the chance to develop their artistic and creative skills, which can be useful in the marketing field as well as in other areas.

4 Practical experience: The projects and practical work that are often part of the program allow you to learn how to operate in real business situations, which is extremely valuable when entering the job market.

5 Knowledge of tools and technologies: In the field of content marketing and multimedia production, there are many advanced tools and technologies that help analyze data, automate processes or effectively manage campaigns. Studying allows you to gain practical knowledge of these.

6. ability to work in a team: working in groups on projects allows for the development of communication and teamwork skills, which is highly valued by employers.

7 Professional flexibility: This study prepares you to work in a variety of industries and organizations, as multimedia content and content marketing are widely used in various sectors.

In conclusion, studying Content Marketing and Multimedia Production Management can be very valuable and attractive to people who are interested in modern marketing, multimedia content and want to gain the practical skills necessary to succeed in today's dynamic and digital business environment.